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The newest way to Sunscreen Your Way™--and our first with SPF 50 + daily moisturizing ingredients--introducing Sheer Genius. This two-in-one mineral formula provides invisible broad spectrum SPF 50 protection plus moisturizing ingredients to bring you a hydrating, SPF-step in your skincare routine. The "genius" is its use of non-nano zinc oxide for lightweight sun protection which goes on every skin tone absolutely sheer, no trace of white minerals. Protects skin from free radicals, HEV (blue) light, and is clinically proven to increase skin moisture levels, protect against pollution-induced free radicals and improve the appearance of fine lines--what's not genius about that?
Sheer Genius also has some hidden superpowers! With great moisturizing ingredients like aloe, jojoba, apple extract, squalene and glycerin, it is an ideal daily facial moisturizer that helps reduce the appearance of fine lines and wrinkles, and soothe dry, irritated skin. Antioxidants mean less visible sun damage in the future. And then there's the sugar. Sheer Genius is packaged in a bioplastic tube made from sugarcane, and our sustainably produced Squalene is derived from sugarcane (not animal by-products). Finally, enjoy a little guilt-free sugar!