Hi there, my name is Zoë Ayla Roukema, welcome to our shop, I'm very happy you're here. I launched Zoë Ayla Beauty Essentials in 2014 together with my brother who also happens to be my best friend. We had a clear vision and purpose, we wanted to offer high quality beauty essentials at their fair market value. Whereas big brands spend half of their sales on marketing and thus mark their products up super high, we looked for smarter ways to organically win over customers' hearts. Most predominantly by creating great products and via that route getting our customers to spread the word for us.